Change in Generic Strategy of L.G.

L.G. seems to be seriously trying to adopt a 'differentiation' strategy than 'cost leadership' or 'me too' strategy in the indian and world market. L.G. recent advertisments ( the one related to 'ultimate seduction') also tries to send more differentiation message than any cost related signal. L.G. has also dropped 'Abhishek Bacchan' from his brand ambasador in the India. I think they will not go for any brand ambasador in India as most of the stars/icons in India are associated with so many brands that they do not project the right aspirational values of a product. It would be interesting to see the marketing strategy adopted by LG in the coming year....